Editing BCRF Charity Event

[[File:BCRF logo.png|300px|right|The Breast Cancer Research Foundation]]
The '''BCRF Charity Event''' was a [[limited-time event]] in which players could obtain themed unlocks centered around donating for charity. The players could purchase [[cosmetics]] and other merchandise, with all the proceeds going to the BCRF charity. The event ran from May 8 to May 21, 2018.<ref name="event2018">{{Cite web|url=https://overwatch.blizzard.com/en-us/news/21758132/|title=Unlock Pink Mercy and Help Support Breast Cancer Research |author=Blizzard Entertainment |date=2018-05-08 |accessdate=2024-06-13}}</ref> The campaign raised over $12.7 million (USD) to support the cause.<ref>{{Cite web|url=https://overwatch.blizzard.com/en-us/news/21931801/ |title=Thank You! Pink Mercy Raises More Than 12.7 Million (USD) for the Breast Cancer Research Foundation |author=Blizzard Entertainment |date=2018-07-09 |accessdate=2024-06-13}}</ref>

In 2024, the event was announced to receive a relaunch in [[Season|Season 11]] of ''[[Overwatch 2]]'', which saw the return of the original Pink Mercy skin, as well as a new variant recolor, Rose Gold Mercy Skin. While the relaunch didn't include other [[cosmetics]] from the 2018 event, it did introduce new cosmetics, including new [[Name Cards]], [[Player Icons]], [[Sprays]] and a brand new [[Weapon Skin]]. <ref name="event2024">{{Cite web|url=https://overwatch.blizzard.com/en-us/news/24104271/mercy-for-a-cause-pink-mercy-returns-in-support-of-the-breast-cancer-research-foundation/ |title=Mercy for A Cause – Pink Mercy Returns in Support of the Breast Cancer Research Foundation! |author=Blizzard Entertainment |date=2024-06-13}}</ref> This time, the event ran from June 25 to July 8, 2024.

== BCRF ==
[https://www.bcrf.org/ The Breast Cancer Research Foundation (BCRF)] is an independent, non-profit organization which has raised hundreds of millions of dollars to support clinical and translational research on breast cancer at medical institutions in the United States and abroad. BCRF funds over 200 researchers in 6 continents and 13 countries.

== BCRF Charity Event 2018 ==
In-game loot included the {{rl|l|Pink}} [[Mercy]] Skin, ''Ribbon'' and ''Pink'' [[player icons]], and ''Ribbon'', ''Cure'', ''Together'', and ''Pink'' [[sprays]]. Real world merchandise included Men's and Woman's limited-time shirts based on the Pink Mercy Skin.
[[File:Pink Mercy Drops.jpg|right|frameless]]

===Content unlockable in-game===
;Log-in reward:
This content was unlockable in-game.
<gallery mode="nolines" widths=150 heights=150>
File:PI Ribbon.png|Mercy Player Icon "Ribbon"
</gallery>

;Store content:
[[File:Pink Mercy Skin Preview 1.jpg|right|300px]]
This content was purchasable in-game.

<gallery mode="nolines" widths=150 heights=150>
File:Mercy_Skin_Pink.png|Mercy Skin "Pink"
</gallery>

[[File:Pink Mercy Skin Preview 2.png|right|300px]]

{{Quote|We believe in creating a better world, and as part of that mission we’ve teamed up with the Breast Cancer Research Foundation to release a special charity skin in Overwatch: PINK MERCY! 
Available for purchase in-game and online through May 21, all sales of this limited-time legendary skin will benefit BCRF and their mission to end breast cancer.|Blizzard Entertainment}}

With a purchase of $14.99 (not including tax) you could obtain the Pink Mercy skin, which was the focal point of the event. [[Blizzard Entertainment]] donated 100% of the proceeds that it received from all Pink Mercy skin sales to BCRF, with a guaranteed minimum donation of $250,000 (USD). The total donation amount was disclosed after the campaign concluded on May 21.

=== Content unlockable through twitch ===
{{Quote|We've also partnered with community artist [https://twitter.com/onemegawatt ONEMEGAWATT] to create a series of themed Twitch Drops, including a new player icon and four all-new sprays. Available only during this event, you can earn these special Pink Mercy cosmetics by viewing select streams on Twitch during the two-week promotional period.|Blizzard Entertainment}}

This content was available through watching designated Twitch streamers.

;Watch 2 hours:
<gallery mode="nolines" widths=150 heights=150>
File:Spray_Mercy_Ribbon.png|Mercy Spray "Ribbon"
</gallery>

;Watch 4 hours:
<gallery mode="nolines" widths=150 heights=150>
File:PI Pink.png|Mercy Player Icon "Pink"
File:Spray_Mercy_Cure.png|Mercy Spray "Cure"
</gallery>

;Watch 6 hours:
<gallery mode="nolines" widths=150 heights=150>
File:Spray_Mercy_Together.png|Mercy Spray "Together"
File:Spray_Mercy_Pink.png|Mercy Spray "Pink"
</gallery>

==== Twitch Emotes ====
[[File:Twitch Emotes Preview.jpg|300px|thumb|Twitch Emotes "PinkMercy", "MercyWing1", and "MercyWing2"]]
There were three Pink Mercy-themed global emotes available for anyone to use on Twitch chats.

{| class="wikitable"
!Twitch Emote Name
!Emote Image
|-
|MercyWing1
|[[File:MercyWing1.png]]
|-
|PinkMercy
|[[File:PinkMercy.png]]
|-
|MercyWing2
|[[File:MercyWing2.png]]
|}

=== Purchasable T-shirts ===
[[File:Pink Mercy Shirt Preview.jpg|right|300px]]
{{Quote|Show your support on and off the battlefield with a new, limited-edition Pink Mercy charity shirt.|Blizzard Entertainment}}
Along with In-Game loot, there were also T-shirts purchasable on the [https://gear.blizzard.com/us/overwatch-pink-mercy-shirt?utm_source=launcher&utm_medium=community&utm_content=overwatch&utm_campaign=pink-mercy-050418 Blizzard Gear Store]. The shirts were designed by community artist [https://twitter.com/vickisigh VICKISIGH], and were available in men's and women's models.

100% of the proceeds from these T-shirt sales were donated to BCRF.

;<big>Overwatch Pink Mercy Charity Shirt - Men's </big> ($30.00)
[[File:Pink Mercy Mens Shirt Front.png|200px|frameless]]
[[File:Pink Mercy Mens Shirt Back.png|200px|frameless]]

;<big>Overwatch Pink Mercy Charity Shirt - Women's </big> ($30.00)
[[File:Pink Mercy Womens Shirt Front.png|200px|frameless]]
[[File:Pink Mercy Womens Shirt Back.png|200px|frameless]]

== BCRF Charity Event 2024 ==
[[File:BCRF 2024 Banner.jpg|thumb|300px]]
The event returned from June 25 to July 8, 2024. The event brought back the original Pink Mercy skin for $14.99, also featuring a Rose Gold Mercy bundle with new associated cosmetics for $19.99. The event included [[Twitch Drops]] in the form of Rose Gold Mercy cosmetics (exc. the skin) and exclusive drops.<ref name="event2024"/>

100% of the purchase prices (excluding platform fees and taxes) were donated to BCRF. <ref name="event2024"/>

=== In-Game Content ===
[[File:Mercy Skin Pink.png|left|thumb|125px|[[File:Icon-Mercy.png|20px]] {{rl|l|Pink|skin|Mercy}}]]
; <big>Pink Mercy</big> ($14.99)
The original Pink Mercy skin from 2018 was available once again for $14.99. This skin was sold separate to the Rose Gold Mercy Bundle and didn't return with any of the associated cosmetics from the 2018 event, simply being sold on its own. This skin was previously highly sought after, due to its exclusivity, and was the only skin to change the wing-colour of Mercy's [[Mercy#Valkyrie|Valkyrie]] prior to her [[Mythic Skin]], Vengeance. 

[[File:Mercy Rose Gold Preview.png|thumb|250px|Rose Gold Bundle Preview]]
; <big>Rose Gold Mercy Bundle</big> ($19.99)
This bundle included a new {{rl|l}} Skin for Mercy, a recolor of her Pink skin, '''Rose Gold'''. It also featured a new '''Rose Gold''' [[Weapon Skin]] for Mercy, her second Weapon Skin ever. The bundle also featured 3 [[Name Cards]], 3 [[Sprays]] and 3 [[Player Icons]], all from community artists [https://x.com/A2Ziegler Angela Ziegler] and [https://x.com/OWGrandma Dani Ellis]. This bundle was the only way to obtain the Rose Gold Mercy skin, as it wasn't sold separately.

:'''<big>Bundle Contents:</big>'''

{| style="margin-left:1em; text-align: left;"
|'''[[Skins]]'''
|'''[[Weapon Skins]]'''
|-
|
<gallery widths="250" heights="250" mode="nolines">
File:Mercy Skin Rose Gold.png|[[File:Icon-Mercy.png|20px]] {{rl|l|Rose Gold|skin|Mercy}}
</gallery>
|
<gallery widths="250" heights="250" mode="nolines">
File:Mercy Skin Rose Gold Weapon 1.png|[[File:Icon-Mercy.png|20px]] {{rl|l|Rose Gold - Mercy Weapon Skin}}
</gallery>
|-
| colspan="2" |'''[[Name Cards]]'''
|-
| colspan="2" |
<gallery widths="225" mode="nolines">
File:NameCard Ganymede's Letter.png|{{rl|r|Ganymede's Letter|card}}
File:NameCard Rose Gold Dreams.png|[[File:Icon-Mercy.png|20px]] {{rl|r|Rose Gold Dreams|card|Mercy}}
File:NameCard Rose Gold Mercy.png|[[File:Icon-Mercy.png|20px]] {{rl|r|Rose Gold Mercy|card|Mercy}}
</gallery>
|-
| colspan="2" |'''[[Player Icons]]'''
|-
| colspan="2" |
<gallery widths="225" mode="nolines">
File:PI Pinkimari.png|{{rl|r|Pinkimari|icon}}
File:PI Rose Gold Mercy.png|[[File:Icon-Mercy.png|20px]] {{rl|r|Rose Gold Mercy|icon|Mercy}}
File:PI Rose Gold Mercy Silhouette.png|[[File:Icon-Mercy.png|20px]] {{rl|r|Rose Gold Mercy Silhouette|icon|Mercy}}
</gallery>
|-
| colspan="2" |'''[[Sprays]]'''
|-
| colspan="2" |
<gallery widths="225" mode="nolines">
File:Spray Mercy Rose Gold Heart.png|[[File:Icon-Mercy.png|20px]] {{rl|c|Rose Gold Heart|spray|Mercy}}
File:Spray Mercy Rose Gold Mercy.png|[[File:Icon-Mercy.png|20px]] {{rl|c|Rose Gold Mercy|spray|Mercy}}
File:Spray Mercy Winged Ribbon.png|[[File:Icon-Mercy.png|20px]] {{rl|c|Winged Ribbon|spray|Mercy}}
</gallery>
|}

=== Twitch Content ===
[[File:PI Cute Rose Gold Mercy.png|left|75px]]
During the relaunched event, players could earn the '''Cute Rose Gold Mercy''' [[Player Icon]] for watching 3 hours of ''[[Overwatch 2]]'' content on [https://www.twitch.tv Twitch]. 

Players could also earn the community-made '''Letters On The Wind''' spray for [[Kiriko]] by watching 6 hours of ''Overwatch 2'' content on Twitch. This spray was available as a Twitch drop once [[Season#Season 11|Season 11]] launched June 20th, but was labelled as a "Charity" cosmetic.

== Media ==
{{#ev:youtube|BIQBvOGspmw||inline|||autoplay=false}}
{{#ev:youtube|JVZ5kALxX5k||inline|||autoplay=false}}

==Trivia==
* According to a community manager on [https://us.forums.blizzard.com/en/overwatch/t/community-update-2022-in-game-events-retail/658530/28 Blizzard forums], the Pink Mercy skin or other BCRF cosmetics were not returning, but the team was thinking on [https://clips.twitch.tv/DoubtfulEnjoyableClipsmomCclamChamp-iUG_GVKmN69A5945 new charity events] for ''[[Overwatch 2]]''. However, Blizzard would appear to walk back on the decision, as on June 13, 2024, it was announced on their forums that the event would receive a rerun and the Pink Mercy skin would be obtainable, but the other associated cosmetics and merchandise would not.<ref name="event2024"/>

== References ==
<references/>

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[[Category:Limited-time events]]
[[Category:Cosmetics]]